从峰会共识到产业协同 ：丰麒集团推动中国 — 东盟经贸合作迈向项目化落地 From Summit Consensus to Industrial Collaboration: FengQi Group Promotes the Project-Based Implementation of China–ASEAN Economic and Trade Cooperation

近日，2026 东盟商业峰会论坛在马来西亚举行。马来西亚第九任首相伊斯梅尔莎碧里阁下上台见证 2026 - 2028 年度东盟企业联合会理事会就职仪式。来自文莱王室代表，印度尼西亚大使，老挝大使，越南大使，泰国大使，俄罗斯大使，尼加拉瓜，东南亚荣誉领事，匈牙利大使，哈萨克斯坦大使等多国政要到场见证。政府部门、商协会、企业界、投资机构及媒体界的 600 多名嘉宾齐聚一堂，围绕区域经济协同、跨境投资、产业合作、数字化转型、绿色发展及企业国际化等议题展开深入交流。

Recently, the 2026 ASEAN Business Summit Forum was held in Malaysia. His Excellency Dato’ Sri Ismail Sabri Yaakob, the ninth Prime Minister of Malaysia, took the stage to witness the installation ceremony of the 2026–2028 Council Members of the ASEAN Retail-Chains Franchise Federation (ARFF). Political dignitaries and representatives from various countries, including representatives of the Brunei royal family, the Ambassadors of Indonesia, Laos, Vietnam, Thailand, Russia, Hungary and Kazakhstan, as well as representatives from Nicaragua and honorary consuls in Southeast Asia, were present to witness the occasion. More than 600 guests from government departments, chambers of commerce and associations, the business community, investment institutions and the media gathered together for in-depth exchanges on regional economic coordination, cross-border investment, industrial cooperation, digitalisation, green development and corporate internationalisation.

作为东盟企业联合会（ARFF）副会长兼 ARFF 中国代表主席、丰麒集团董事长，卢朋博士受邀出席峰会，并参与推动多项中国 — 东盟企业合作机制与项目对接。

As Vice President of the ASEAN Retail-Chains Franchise Federation (ARFF), Chairman of ARFF China Representative Office, and Chairman of FengQi Group, Dr. Lu Peng was invited to attend the summit and participated in promoting multiple China–ASEAN enterprise cooperation mechanisms and project matchmaking initiatives.

本次峰会不仅是一次区域工商界的交流盛会，更释放出一个清晰信号：在全球供应链重构、区域经济一体化加快、企业国际化需求持续提升的背景下，东盟企业需要进一步摆脱 “各自为战” 的传统模式，通过跨国协同、资源整合、产业分工与能力互补，共同提升区域竞争力。

This summit was not only a major gathering for the regional business community, but also sent a clear signal: against the backdrop of global supply chain restructuring, accelerated regional economic integration and the growing demand for corporate internationalisation, ASEAN enterprises need to move further beyond the traditional model of “working independently” and jointly enhance regional competitiveness through cross-border collaboration, resource integration, industrial division of labour and complementary capabilities.

一、从 “单点出海” 走向 “区域协同”

I. From “Single-Point Overseas Expansion” to “Regional Collaboration”

马来西亚投资、贸易及工业部副部长沈志勤在峰会闭幕式上表示，东盟及 RCEP 成员国应加强跨国协作，发挥不同国家和地区的产业优势，逐步形成更加紧密的区域产业网络。

At the closing ceremony of the summit, YB Liew Chin Tong, Deputy Minister of Investment, Trade and Industry of Malaysia, stated that ASEAN and RCEP member countries should strengthen cross-border collaboration, leverage the industrial advantages of different countries and regions, and gradually form a more closely connected regional industrial network.

这一观点，与丰麒集团长期坚持的国际化发展思路高度契合。

This view is highly aligned with FengQi Group’s long-standing approach to international development.

丰麒集团认为，企业出海不能简单理解为 “把产品卖到海外” 或 “把产能搬到海外”。真正有价值的国际化，应当是技术、制造、供应链、渠道、人才、品牌、本地服务与产业资源的系统协同。

FengQi Group believes that corporate overseas expansion should not be simply understood as “selling products overseas” or “relocating production capacity overseas.” Truly valuable internationalisation should be a systematic collaboration of technology, manufacturing, supply chains, channels, talent, brands, local services and industrial resources.

尤其对于中国企业而言，进入马来西亚和东盟市场，不能只看短期贸易机会，更要重视本地化经营、合规体系、合作伙伴选择、供应链组织和长期市场建设。

For Chinese enterprises in particular, entering the Malaysian and ASEAN markets should not be limited to short-term trade opportunities. Greater attention should be paid to localised operations, compliance systems, partner selection, supply chain organisation and long-term market development.

丰麒集团希望通过自身在现代农业、供应链协同、跨境项目组织、产业资源整合等方面的实践，帮助更多中国企业更加稳健、更低风险、更具持续性地进入东盟市场。

Through its experience in modern agriculture, supply chain collaboration, cross-border project organisation and industrial resource integration, FengQi Group hopes to help more Chinese enterprises enter the ASEAN market in a more stable, lower-risk and sustainable manner.

二、聚焦现代农业、清真食品与产业链协同

II. Focusing on Modern Agriculture, Halal Food and Industrial Chain Collaboration

峰会期间，FengQi Sdn. Bhd.（丰麒马来西亚公司）与 Yayasan Tun Razak（马来西亚敦拉萨基金会）建立合作伙伴关系，重点围绕现代农业、清真食品供应链及农产品加工等方向开展协同。

During the summit, FengQi Sdn. Bhd. established a partnership with Yayasan Tun Razak, with a focus on collaboration in modern agriculture, halal food supply chains, agricultural product processing and related areas.

这项合作具有重要现实意义。

This cooperation is of significant practical importance.

马来西亚是东盟重要的农业、食品和清真产业市场，也是连接东盟、中东及全球清真消费市场的重要节点。中国企业在农业装备、数字农业、食品加工、冷链物流、供应链管理、质量追溯等方面具备较强能力；马来西亚则拥有区位、市场、清真产业体系和区域合作网络优势。

Malaysia is an important agricultural, food and halal industry market in ASEAN, as well as a key gateway connecting ASEAN, the Middle East and the global halal consumer market. Chinese enterprises have strong capabilities in agricultural equipment, digital agriculture, food processing, cold-chain logistics, supply chain management and quality traceability, while Malaysia enjoys advantages in location, market access, halal industry systems and regional cooperation networks.

双方的合作，不应止于一般商品贸易，而应进一步探索农业产业链协同、食品加工能力提升、清真食品供应链建设、农产品标准化、品牌化和区域市场联动。

The cooperation between the two sides should not be limited to general commodity trade. Instead, it should further explore agricultural industrial chain collaboration, the enhancement of food processing capabilities, the development of halal food supply chains, agricultural product standardisation, brand building and regional market connectivity.

丰麒集团将坚持 “项目必须可行、合作必须合规、发展必须可持续” 的原则，推动相关合作从意向交流逐步进入可研究、可评估、可落地的项目阶段。

FengQi Group will adhere to the principles that “projects must be feasible, cooperation must be compliant, and development must be sustainable,” and will promote relevant cooperation from initial exchanges of intent towards project stages that are researchable, assessable and implementable.

三、强化数字传播、品牌触达与市场连接能力

III. Strengthening Digital Communication, Brand Reach and Market Connectivity

与此同时，FengQi Global Network Sdn. Bhd.（丰麒环球商网公司）与 Hundred Fold Media / Rootify Malaysia 达成合作，围绕品牌传播、市场触达、数字媒体及产业协同等方向展开联合探索。

Meanwhile, FengQi Global Network Sdn. Bhd. reached a cooperation agreement with Hundred Fold Media / Rootify Malaysia to jointly explore cooperation in brand communication, market reach, digital media and industrial collaboration.

当前，企业走向海外，产品能力只是基础，真正决定市场能否打开的，还包括品牌认知、本地传播、消费者沟通、数字化营销、渠道链接和长期运营能力。

At present, for enterprises expanding overseas, product capability is only the foundation. What truly determines whether a market can be opened also includes brand awareness, local communication, consumer engagement, digital marketing, channel connectivity and long-term operational capability.

尤其是中国企业进入马来西亚及东盟市场，不能简单复制国内的营销逻辑，要真正理解当地文化、消费习惯、媒介环境和市场节奏。

In particular, when Chinese enterprises enter the Malaysian and ASEAN markets, they cannot simply replicate domestic marketing logic. They must truly understand local culture, consumer habits, the media environment and market rhythms.

此次合作将有助于丰麒集团进一步提升跨境品牌传播、市场推广、企业服务和资源链接能力，也将为计划进入马来西亚及东盟市场的中国企业提供更多本地化支持。

This cooperation will help FengQi Group further enhance its capabilities in cross-border brand communication, market promotion, enterprise services and resource connectivity. It will also provide more localised support for Chinese enterprises planning to enter the Malaysian and ASEAN markets.

四、搭建中国 — 东盟企业双向合作新机制

IV. Building a New Two-Way Cooperation Mechanism for Chinese and ASEAN Enterprises

本次峰会期间，ARFF 与金鹰奖俱乐部、深圳市商业联合会、深圳市产业园区协会交换四方合作协议，围绕企业资源链接、跨境合作、项目转化和长期服务机制开展协同。

During the summit, ARFF exchanged a four-party cooperation agreement with the Golden Eagle Award Club, the Shenzhen General Chamber of Commerce and the Shenzhen Industrial Park Association, focusing on enterprise resource connection, cross-border cooperation, project transformation and long-term service mechanisms.

作为 ARFF 中国代表处主席及丰麒集团董事长，卢朋博士将积极参与相关合作机制的后续组织、协调与推动。

As Chairman of ARFF China Representative Office and Chairman of FengQi Group, Dr. Lu Peng will actively participate in the subsequent organisation, coordination and promotion of the relevant cooperation mechanisms.

丰麒集团将以此次峰会为新的起点，围绕中国企业出海东盟、东盟企业进入中国、产业资源双向流动、项目合作落地等方向，重点推进以下四项工作：

Taking this summit as a new starting point, FengQi Group will focus on Chinese enterprises expanding into ASEAN, ASEAN enterprises entering China, the two-way flow of industrial resources and the implementation of project-based cooperation. The Group will prioritise the following four areas of work:

1. 推动企业跨境进入服务机制建设
1. Promoting the Development of Cross-Border Market Entry Service Mechanisms for Enterprises

围绕政策信息、行业准入、合规路径、合作伙伴、供应链、品牌传播和市场渠道等关键环节，为企业提供更清晰的跨境发展路径。

FengQi Group will provide enterprises with a clearer path for cross-border development by focusing on key areas such as policy information, industry access, compliance pathways, partners, supply chains, brand communication and market channels.

2. 筛选重点产业和优质项目开展试点
2. Selecting Key Industries and High-Quality Projects for Pilot Implementation

重点关注现代农业、清真食品、农产品加工、数字化服务、跨境物流、产业园区、绿色产业及品牌出海等方向，推动具备基础条件的项目进入实质性研究与对接。

FengQi Group will focus on modern agriculture, halal food, agricultural product processing, digital services, cross-border logistics, industrial parks, green industries and brand internationalisation, and will promote projects with solid foundations into substantive research and matchmaking stages.

3. 强化中国企业与东盟国家的企业的项目化协同

3. Strengthening Project-Based Collaboration Between Chinese Enterprises and ASEAN Enterprises
从 “见面交流” 走向 “项目推进”，从 “签约意向” 走向 “责任主体、时间节点、合规审查和持续交付”。

FengQi Group will promote cooperation from “meeting and exchange” to “project advancement,” and from “intention signing” to “responsible entities, timelines, compliance review and continuous delivery.”

4. 构建长期、稳定、可复制的区域合作网络
4. Building a Long-Term, Stable and Replicable Regional Cooperation Network

通过 ARFF 及各方合作平台，持续连接政府、企业、商协会、投资机构、服务机构及产业伙伴，为企业跨境发展提供更具实效的支持。

Through ARFF and various cooperation platforms, FengQi Group will continue to connect governments, enterprises, chambers of commerce and associations, investment institutions, service providers and industrial partners, providing more practical support for enterprises’ cross-border development.

五、以长期主义推动高质量出海

V. Promoting High-Quality Overseas Expansion Through Long-Termism

丰麒集团始终认为，真正有价值的跨境合作，不在于签约当天有多热闹，而在于三个月、六个月乃至更长时间以后，项目是否仍在推进，企业是否真正进入市场，合作是否持续创造价值。

FengQi Group has always believed that the true value of cross-border cooperation does not lie in how lively the signing ceremony is on the day it takes place, but in whether the project is still moving forward after three months, six months or even longer; whether enterprises have truly entered the market; and whether the cooperation continues to create value.

未来，丰麒集团将继续立足中国，深耕马来西亚，链接东盟，面向全球。

Looking ahead, FengQi Group will continue to base itself in China, deepen its presence in Malaysia, connect with ASEAN and reach out to the global market.

以现代农业、清真食品供应链、产业协同、数字化服务和跨境资源整合为抓手，丰麒集团将持续推动中国企业高质量出海，也欢迎更多东盟企业走进中国、走进大湾区，共享中国市场与区域协同发展的新机遇。

With modern agriculture, halal food supply chains, industrial collaboration, digital services and cross-border resource integration as key drivers, FengQi Group will continue to promote the high-quality overseas expansion of Chinese enterprises. At the same time, the Group welcomes more ASEAN enterprises to enter China and the Greater Bay Area, and to share new opportunities arising from the Chinese market and regional collaborative development.

从本次峰会出发，丰麒集团将与 ARFF 及各方合作伙伴一道，把更多合作共识转化为可持续、可交付、可复制的跨境产业项目，为中国 — 马来西亚及中国 — 东盟经贸合作注入更多务实动能。

Starting from this summit, FengQi Group will work together with ARFF and all cooperation partners to transform more cooperation consensus into sustainable, deliverable and replicable cross-border industrial projects, injecting more practical momentum into China–Malaysia and China–ASEAN economic and trade cooperation.

丰麒集团

FengQi Group