《南洋商报》三日连刊报道丰麒集团 中马跨境合作引发区域关注 Nanyang Siang Pau Spotlights FengQi Group in Three-Day Coverage China–Malaysia Cross-Border Cooperation Draws Regional Attention
29 June 2026
2026 年 6 月 22 日、23 日、27 日，马来西亚百年华文财经媒体《南洋商报》连续三期深度报道丰麒集团及董事局主席卢朋，聚焦其在 2026 东盟商业峰会期间的签约合作、产业布局与荣誉斩获，凸显丰麒集团在中马跨境产业合作中的区域关注度。 On 22, 23 and 27 June 2026, Nanyang Siang Pau, Malaysia’s century-old Chinese-language financial media outlet, published three consecutive editions of in-depth coverage on FengQi Group and its Chairman, Dr. Lu Peng. The reports highlighted the Group’s cooperation agreements, industrial layout and award achievements during the 2026 ASEAN Business Summit, underscoring FengQi Group’s growing regional profile in China–Malaysia cross-border industrial cooperation.
2026 年 6 月 22 日、23 日、27 日，马来西亚百年华文财经媒体《南洋商报》分三期刊发多篇深度报道，聚焦丰麒集团及其董事局主席卢朋，持续报导集团在 2026 东盟商业峰会期间的签约合作、产业布局、荣誉斩获等核心动态，丰麒集团成为近期中马跨境产业合作重点报道对象。
On 22, 23 and 27 June 2026, Nanyang Siang Pau, Malaysia’s century-old Chinese-language financial media outlet, published a series of in-depth reports across three editions, focusing on FengQi Group and its Chairman, Dr. Lu Peng. The reports provided continuous coverage of the Group’s key developments during the 2026 ASEAN Business Summit, including its signed cooperation agreements, industrial layout and award achievements. FengQi Group has become a key subject of recent media coverage on China–Malaysia cross-border industrial cooperation.
一、6 月 22 日、23 日报道：峰会官方发言、四方合作备忘录签约事宜登报
I. Reports on 22 and 23 June: Official Summit Remarks and the Signing of the Four-Party MOU Featured in the Newspaper
本次系列报道始于 6 月 22 日八打灵再也现场新闻，同步刊载于 23 日财经版面。报道围绕 2026 东盟商业峰会论坛闭幕仪式展开，报导了马来西亚投资贸易及工业部副部长沈志勤大会现场发言，重点披露由丰麒集团牵头推动的四方战略合作落地进展。
The series of reports began with on-site coverage from Petaling Jaya on 22 June and was subsequently published in the financial section on 23 June. The reports focused on the closing ceremony of the 2026 ASEAN Business Summit Forum, covering the remarks delivered at the event by YB Sim Tze Tzin, Deputy Minister of Investment, Trade and Industry of Malaysia. They also highlighted the latest progress of the four-party MOU promoted and facilitated by FengQi Group.
报道显示，依托丰麒集团的资源统筹与统筹对接，东盟ARFF企业联合会、《南洋商报》金鹰奖俱乐部、深圳市商业联合会、深圳市产业园区协会四方正式签署合作备忘录。
According to the reports, with FengQi Group coordinating resources and supporting implementation, the ASEAN Retail Chains and Franchise Federation (ARFF), the Nanyang Siang Pau Golden Eagle Award Club, the Shenzhen General Chamber of Commerce (SGCC) and the Shenzhen Industrial Park Association formally signed a four-party MOU under the Strategic Cooperation Agreement on the China-ASEAN Two-Way Economic and Trade Service Platform.
丰麒集团董事局主席卢朋代表集团接受媒体采访，对外解读本次四方合作整体定位：本次合作并非短期单次活动联动，而是整合媒体传播渠道、全国商协会网络、产业园区载体与企业落地配套服务，搭建面向中国企业赴马来西亚、东盟市场发展的一站式协同服务体系。并结合集团整体布局表示，马来西亚营商环境成熟、多元文化包容、区位贯通东盟各国，是企业出海布局的关键枢纽。丰麒集团将依托自有马来西亚产业园、跨境完整供应链、本地渠道与本地化服务网络，联合各合作方共同输出市场调研、合规咨询、园区招商、渠道对接、项目落地全链条配套服务，打通产业优势与东盟广阔消费市场双向流通通道。
Dr. Lu Peng, Chairman of FengQi Group, spoke to the media on behalf of the Group and explained the overall positioning of the four-party cooperation. He noted that the cooperation is not a short-term or one-off event collaboration, but an integrated initiative designed to bring together media communication channels, nationwide chamber of commerce networks, industrial park carriers and enterprise implementation support services. The cooperation aims to establish a two-way, regular and professional economic and trade service platform for Chinese enterprises expanding into Malaysia and the wider ASEAN market, as well as for ASEAN enterprises seeking to enter the Chinese market. Speaking in relation to FengQi Group’s overall strategic layout, Dr. Lu said that Malaysia offers a mature business environment, an inclusive multicultural society and a strategic location connecting ASEAN countries, making it an important hub for enterprises expanding overseas. FengQi Group will leverage its industrial park resources in Malaysia, cross-border supply chain capabilities, local channels and localised service network, and will work with all partners to provide full-chain support covering market research, compliance consultation, industrial park entry and settlement support, channel matching and project implementation. Through these efforts, FengQi Group aims to help open up a two-way circulation channel between China’s industrial strengths and ASEAN’s broad consumer market, supporting more practical and sustainable cross-border economic and trade cooperation.
II. 27 June Full-Page Feature: Highlighting the Summit Proceedings, Corporate Honours and Industry Council Appointment
6 月 27 日《南洋商报》推出 B8 版专题整版，全方位复盘 2026 东盟商业峰会论坛全过程，近 700 名东盟政商领袖、行业专家齐聚现场，前首相拿督斯里依斯迈沙比里阁下到场见证盛会。报道中多处重点呈现丰麒集团相关核心内容：
On 27 June, Nanyang Siang Pau published a full-page feature on page B8, providing a comprehensive review of the entire 2026 ASEAN Business Summit Forum. Nearly 700 ASEAN political and business leaders, as well as industry experts, gathered at the event, which was witnessed by His Excellency Dato’ Sri Ismail Sabri Yaakob, former Prime Minister of Malaysia.
The report highlighted FengQi Group’s key developments in several sections:
1. 峰会签约板块：再次梳理四方合作备忘录合作内容，明确各方将围绕资源共享、市场拓展、产业协同、园区招商、中国企业东盟落地服务开展常态化协同工作，丰麒集团为本次跨区域合作核心牵头企业；
1.Summit Signing Section: The report once again outlined the cooperation framework of the four-party MOU, stating that all parties will carry out regular collaboration in areas including resource sharing, market expansion, industrial collaboration, industrial park investment promotion, and ASEAN market entry services for Chinese enterprises. FengQi Group was presented as the key leading enterprise in this cross-regional cooperation.
2. 行业荣誉板块：东盟杰出企业大奖颁奖环节，丰麒集团斩获东盟商业互联卓越奖（ASEAN MASTER CLASS AWARD・ASEAN Business Connectivity Excellence）。该奖项用以表彰企业在搭建中国 — 东盟商贸通道、整合跨境产业资源、搭建区域企业供需对接平台方面的突出实践，是行业对丰麒集团跨境互联互通服务能力的认可；
2.Corporate Honours Section: During the ASEAN Outstanding Business Award ceremony, FengQi Group received the ASEAN Master Class Award – ASEAN Business Connectivity Excellence. The award recognises the Group’s outstanding practices in building China–ASEAN business channels, integrating cross-border industrial resources, and establishing a regional platform for matching enterprise supply and demand. It also reflects the industry’s recognition of FengQi Group’s capabilities in cross-border connectivity services.
3.Council Installation Section: The 2026–2028 new Council of ARFF completed its installation ceremony. Dr. Lu Peng, Chairman of FengQi Group, was appointed Vice President of ARFF and Chairman of ARFF China Representative Office. Together with President Dato' Sri Mike Loh and several other Vice Presidents, he forms part of the new leadership team. The parties will work together to promote regular exchanges and collaboration among cross-border enterprises in China, Malaysia and the wider ASEAN region.
4.Industry Insights Interview Section: The report published FengQi Group’s assessment of regional economic and trade development. Senior representatives of the Group analysed the natural complementarity between the Greater China region and ASEAN economies: ASEAN has a large population base and strong market growth potential, while the Greater Bay Area offers advantages in technological innovation, advanced manufacturing and complete industrial chains.
The Group also proposed that ARFF should, in the future, evolve from a simple business matching platform into a “full life-cycle support vehicle” for enterprises expanding overseas. This upgraded role would help address key pain points faced by Chinese enterprises in overseas expansion, including localised operations, compliance and channel development, while jointly positioning Malaysia as a core gateway for cross-border industrial matchmaking.
In addition, the summit featured three major panel discussion themes, focusing respectively on the transformation of ASEAN’s consumer market, digitalisation and AI transformation in the retail industry, and the restructuring of the hospitality industry. As a key Chinese enterprise participating in the summit, FengQi Group took part in the full programme of exchanges and discussions. Together with leaders of chambers of commerce and associations from various countries, as well as industry experts, the Group explored new opportunities in regional digital upgrading, retail chains and franchising, and cross-border industrial collaboration. Several event photos were also published alongside the reports, capturing moments of exchange and interaction between FengQi Group representatives and political and business guests from different countries.
III. Industry Context Behind the Continued Media Coverage
本次《南洋商报》连续三日分版面、分时段跟踪报道丰麒集团相关动态，源于 2026 东盟商业峰会论坛本身具备极高区域行业影响力。本届峰会由成立 18 周年的 ARFF 主办，同期举办第 11 届东盟杰出企业大奖、新一届理事会就职仪式，汇聚 RCEP 多国政企代表，是东南亚年度重量级经贸交流活动。丰麒集团作为衔接中国与东盟全产业链的核心平台企业，本次牵头四方签约、斩获行业重磅奖项、输出产业发展思路均具备区域产业参考价值，因此获得媒体持续、完整的跟踪报道。
Nanyang Siang Pau’s three-day, multi-section and phased coverage of FengQi Group’s latest developments was driven by the strong regional industry influence of the 2026 ASEAN Business Summit Forum itself. This year’s summit was organised by ARFF, which marks its 18th anniversary, and was held alongside the 11th ASEAN Outstanding Business Award and the installation ceremony of the new Council. Bringing together government and business representatives from multiple RCEP countries, the summit has become one of Southeast Asia’s major annual economic and trade exchange events. As a core platform enterprise connecting the full industrial chain between China and ASEAN, FengQi Group played a leading role in promoting the four-party MOU, received a major industry award, and shared its perspectives on industrial development. These developments carry strong reference value for regional industry cooperation, which led to the media’s continued and comprehensive coverage.
附：《南洋商报》媒体简介
Appendix: Introduction to Nanyang Siang Pau
《南洋商报》1923 年由爱国侨领陈嘉庚先生创办，是马来西亚历史悠久、发行量领先的权威华文财经日报。1969 年马来西亚版独立运营，1975 年与新加坡原版正式分家，现为马来西亚本土独立运营华文媒体。报纸深耕财经、产业、跨境经贸领域，长期覆盖东盟政策解读、中马商贸、企业出海、零售连锁、清真产业、文旅投资等内容，兼具权威行业分析与一线政企资讯，是东南亚工商界、华人企业获取区域市场信息的核心渠道，同时承担中华文化传播、跨国商业信息互通的媒体职能，常年深度报道 RCEP、东盟跨境产业合作相关活动与企业动态。
Founded in 1923 by patriotic overseas Chinese leader Tan Kah Kee, Nanyang Siang Pau is a long-established and authoritative Chinese-language financial daily in Malaysia, with a leading circulation in the market. The Malaysian edition began operating independently in 1969 and was formally separated from the original Singapore edition in 1975. Today, it operates as an independent local Chinese-language media outlet in Malaysia. Nanyang Siang Pau has long focused on finance, industry and cross-border economic and trade affairs. Its coverage includes ASEAN policy analysis, China–Malaysia trade and business cooperation, Chinese enterprises expanding overseas, retail chains and franchising, the halal industry, cultural tourism investment and related fields. Combining authoritative industry analysis with first-hand government and business information, Nanyang Siang Pau serves as a key source of regional market information for Southeast Asia’s business community and Chinese enterprises. It also plays an important media role in promoting Chinese cultural communication and cross-border business information exchange, with long-standing in-depth coverage of RCEP and ASEAN-related cross-border industrial cooperation activities and corporate developments.