丰麒参加深圳前海服务贸易企业出海专场 FengQi Group Attends Shenzhen Qianhai Service-Trade "Going-Global" Event

近日，丰麒集团参加在深圳前海"出海e站通"平台举办的"五送暖企·服贸远航——前海服贸企业出海专场"活动，并与深圳市商务局相关业务处室、深圳市前海管理局自贸事务处、深圳市服务贸易协会、中国出口信用保险公司深圳分公司等有关单位负责人开展工作交流。

Recently, FengQi Group attended the "Five Services for Enterprises · Sailing Far on Service Trade — Qianhai Service-Trade Going-Global Event", held on the Shenzhen International Business e-Station ("出海e站通") platform in Shenzhen Qianhai, and held work meetings with officials from the relevant divisions of the Commerce Bureau of Shenzhen Municipality, the Free Trade Affairs Department of the Qianhai Authority, the Shenzhen Association of Trade in Services (SATS), and the Shenzhen Branch of China Export & Credit Insurance Corporation (SINOSURE).

本次活动聚焦服务贸易企业"走出去"过程中普遍关注的政策、金融、保险、法律合规及综合服务等问题，通过政府部门、专业机构与企业面对面交流，为企业稳健开展国际化经营提供专业支持。

The event focused on the policy, finance, insurance, legal compliance and integrated-service issues commonly faced by service-trade enterprises as they "go global". Through face-to-face exchanges between government departments, professional institutions and enterprises, it provided professional support for Chinese companies to carry out international operations in a steady and sound manner.

丰麒集团结合自身在马来西亚及东盟市场的产业布局和企业服务实践，与有关单位围绕中国企业出海服务体系建设、马来西亚及东盟市场拓展、出口信用风险保障、跨境金融支持、合规服务以及海外项目落地协同等议题进行了深入沟通。

Drawing on its own industrial deployment and enterprise-services practice in the Malaysian and ASEAN markets, FengQi Group had in-depth discussions with the participating agencies on topics including the building of an overseas-expansion service system for Chinese enterprises, the development of the Malaysian and ASEAN markets, export credit risk protection, cross-border financial support, compliance services, and the coordination of overseas project implementation.

聚合专业服务资源，降低企业"走出去"的前期风险

Pooling professional-service resources to reduce the upfront risks facing enterprises as they "go global"

随着越来越多中国企业由传统产品出口向品牌国际化、产业链国际化和海外本地化经营升级，企业面对的问题也日益复杂。

As more and more Chinese enterprises move from traditional product exports to brand internationalisation, industrial-chain internationalisation and overseas localised operations, the problems they face are becoming increasingly complex.

除了寻找客户和获取订单，企业还需要系统解决：

In addition to finding customers and securing orders, enterprises also need to systematically address:

目标市场选择、合作方信用调查、贸易风险控制、跨境结算、融资安排、法律税务、产品准入、本地渠道以及海外运营管理等一系列问题。

A series of issues including target-market selection, counterparty credit checks, trade risk control, cross-border settlement, financing arrangements, legal and tax matters, product market access, local channels, and overseas operations management.

活动现场，中国出口信用保险公司深圳分公司围绕服务贸易新业态出海风险保障作专题介绍；相关金融机构、行业协会及法律专业机构分别就跨境金融、资金支持、风险控制和合规体系建设等内容进行分享。

At the event, the Shenzhen Branch of SINOSURE gave a thematic briefing on risk protection for the overseas expansion of new service-trade business forms. Relevant financial institutions, industry associations and legal professional firms shared their insights on cross-border finance, funding support, risk control and the building of compliance systems.

丰麒集团认为，中国企业国际化已经逐步进入"专业化出海"阶段。

FengQi Group believes that the internationalisation of Chinese enterprises is gradually entering a stage of "professionalised overseas expansion".

企业在进入一个新市场前，应当首先回答几个基本问题：

Before entering a new market, an enterprise should first answer several fundamental questions:

市场有没有真实需求？

Does the market have genuine demand?

产品能不能进入？

Can the product gain market access?

合作对象是否可信？

Is the prospective partner trustworthy?

交易和回款风险如何控制？

How can transaction and collection risks be controlled?

当地法律、税务和监管要求是什么？

What are the local legal, tax and regulatory requirements?

企业应该先贸易、先设点，还是直接投资？

Should the enterprise start with trading, set up a presence first, or invest directly?

只有把这些问题逐步厘清，企业才能降低试错成本，提高海外经营的稳定性和可持续性。

Only by gradually clarifying these questions can an enterprise reduce the cost of trial and error and improve the stability and sustainability of its overseas operations.

因此，丰麒集团在服务中国企业出海过程中，始终坚持：

Therefore, in serving Chinese enterprises going global, FengQi Group has consistently adhered to the following principles:

先诊断、先合规、先验证，轻资产起步，分阶段推进。

Diagnose first, ensure compliance first, validate first; start with light assets; and progress in phases.

以马来西亚为重要支点，服务中国企业链接东盟市场

With Malaysia as a key regional pivot, helping Chinese enterprises connect with the ASEAN market

交流期间，丰麒集团重点介绍了集团在马来西亚及东盟方向的业务布局和项目推进情况。

During the exchange, FengQi Group gave a focused briefing on the Group's business deployment and project progress in Malaysia and the wider ASEAN region.

马来西亚地处东盟重要区位，拥有较成熟的产业体系、国际贸易基础、多元文化环境以及较为完善的金融和专业服务体系，同时在清真产业、制造业、区域供应链和国际市场连接方面具有自身特色。

Malaysia sits in a key position within ASEAN and has a relatively mature industrial system, a sound foundation in international trade, a multi-cultural environment and a well-developed financial and professional-services system. It also has its own distinctive strengths in halal industries, manufacturing, regional supply chains and international market connectivity.

对于不少准备进入东盟市场的中国企业而言，马来西亚可以成为开展市场测试、区域贸易、渠道建设、产业合作和本地化经营的重要选择之一。

For many Chinese enterprises preparing to enter the ASEAN market, Malaysia can be one of the important options for market testing, regional trade, channel building, industrial cooperation and localised operations.

围绕企业实际需求，丰麒集团正在逐步构建覆盖企业出海前、中、后阶段的服务能力，包括：

Focusing on the real needs of enterprises, FengQi Group is gradually building up its service capabilities that cover the pre-departure, mid-course and post-entry stages of a company's overseas expansion, including:

1、海外市场研究与企业出海诊断

根据企业所属行业、产品特点、供应链能力和发展目标，分析目标市场进入条件及实施路径。

1. Overseas market research and enterprise overseas-expansion diagnosis

Analysing target-market entry conditions and implementation pathways based on the enterprise's industry, product characteristics, supply-chain capabilities and development objectives.

2、马来西亚及东盟市场测试

通过产品展示、样品测试、渠道反馈、买家交流等方式，帮助企业在进行较大投资前验证市场。

2. Malaysia and ASEAN market testing

Helping enterprises verify the market before making larger investments, through product showcases, sample testing, channel feedback, buyer exchanges and other means.

3、贸易及渠道资源对接

对接进口商、采购商、零售渠道、产业合作伙伴及相关市场资源。

3. Trade and channel resource matchmaking

Connecting importers, buyers, retail channels, industrial partners and other relevant market resources.

4、合规与专业服务协同

根据企业需求，对接法律、财税、保险、金融、认证、检测、物流等专业服务机构。

4. Compliance and professional-services coordination

Matching enterprises with professional service providers in law, taxation, insurance, finance, certification, inspection, logistics and other fields, based on their specific needs.

5、海外产业落地服务 围绕企业在马来西亚开展贸易、设立机构、建设供应链、进入产业园区及本地化经营等需求提供项目协调和资源服务。

5. Overseas industrial landing services

Providing project coordination and resource services in support of enterprises' needs in Malaysia, including trading, setting up entities, building supply chains, entering industrial parks and carrying out localised operations.

6、跨境供应链与国际贸易服务

探索将贸易、物流、仓储、结算及订单服务进一步协同，提高企业海外履约效率。

6. Cross-border supply-chain and international trade services

Exploring further coordination of trade, logistics, warehousing, settlement and order services, in order to improve enterprises' overseas fulfilment efficiency.

丰麒集团希望推动中国企业从简单"把产品卖出去"，逐步升级为：

FengQi Group hopes to drive Chinese enterprises to move from simply "selling their products abroad" to a higher level:

把产品、品牌、供应链和产业能力真正连接到当地市场。

Genuinely connecting their products, brands, supply chains and industrial capabilities with the local market.

加强与前海出海服务体系交流，探索"国内专业服务+海外落地能力"协同机制

Strengthening exchange with the Qianhai overseas-expansion service system, and exploring a coordination mechanism of "domestic professional services + overseas on-the-ground capabilities"

深圳前海是我国高水平对外开放的重要平台之一，也是大量国际贸易、跨境金融、法律服务、专业服务和创新型企业集聚区域。

Shenzhen Qianhai is one of China's important platforms for high-level opening-up, and is also a cluster where a large number of international trade, cross-border finance, legal services, professional services and innovative enterprises are gathered.

此次在深圳"出海e站通"平台参加活动，对丰麒集团具有重要的业务启发。

The Group's participation in this event, held on the Shenzhen International Business e-Station ("出海e站通") platform in Shenzhen, has been an important source of business inspiration for FengQi Group.

丰麒集团认为，未来服务企业出海，需要进一步形成：国内专业服务能力 + 海外市场资源 + 海外落地执行能力三者协同的服务体系。

FengQi Group believes that, going forward, serving enterprises going global requires the further formation of a service system in which three elements are coordinated: domestic professional-service capabilities, overseas market resources, and overseas on-the-ground execution capabilities.

国内端可以发挥政府公共服务平台、出口信用保险、银行金融机构、律师事务所、行业协会等专业优势；

On the domestic side, it can draw on the professional strengths of government public-service platforms, export credit insurance, banking and financial institutions, law firms, and industry associations.

丰麒集团则可以结合自身在马来西亚及东盟市场积累的产业资源、商务网络、市场渠道和项目落地能力，为企业进入海外市场提供进一步的执行支持。

FengQi Group, on its part, can leverage its industrial resources, business network, market channels and project-implementation capabilities accumulated in the Malaysian and ASEAN markets, in order to provide further execution support to enterprises entering overseas markets.

双方能力如果形成有效衔接，有助于企业从"想出海"逐步走向"懂出海、敢出海、能落地、可持续"。

If the two sides' capabilities are effectively connected, it will help enterprises progress from "wanting to go global" to "understanding how to go global, daring to go global, being able to land and sustaining operations".

丰麒：从"资源介绍"走向"全流程协同"

在与有关单位交流过程中，丰麒集团还重点介绍了自身对企业出海服务模式的思考。

FengQi: From "Resource Introduction" to "End-to-End Coordination"

In the exchanges with the relevant agencies, FengQi Group also highlighted its thinking on the service model for enterprises going global.

丰麒认为，未来真正有价值的出海服务，不能停留在简单介绍关系、组织考察或者举办活动层面。

FengQi believes that, in the future, truly valuable overseas-expansion services cannot remain at the level of simply making introductions, organising study visits or holding events.

企业需要的是一条能够逐步验证、持续推进的路径：

What enterprises need is a pathway that can be gradually validated and continuously advanced:

企业诊断 → 市场研究 → 合规判断 → 产品测试 → 渠道对接 → 风险保障 → 交易实施 → 海外落地 → 长期运营

Enterprise diagnosis → market research → compliance assessment → product testing → channel matchmaking → risk protection → transaction implementation → overseas landing → long-term operations

因此，丰麒集团正在进一步整合中国和马来西亚两端资源，并逐步构建法律、财税、银行、保险、物流、认证、产业园区、渠道、媒体及数字化服务等专业合作网络。

To this end, FengQi Group is further integrating resources on both the Chinese and Malaysian sides, and is gradually building up a network of professional cooperation partners covering law, taxation, banking, insurance, logistics, certification, industrial parks, channels, media and digital services.

通过各类专业机构分工协作，让企业在每一个关键环节都能够找到相应的专业支持。

Through the division of labour and cooperation among various professional institutions, the Group aims to ensure that enterprises can find corresponding professional support at every key step.

相关专业事项将由具备相应资格和能力的机构依法依规提供服务；丰麒集团重点发挥市场组织、资源协调、项目推进和海外落地协同作用。

The relevant professional matters will be provided in accordance with laws and regulations by institutions with corresponding qualifications and capabilities, while FengQi Group will focus on playing its role in market organisation, resource coordination, project advancement and overseas landing coordination.

从深圳连接马来西亚，从马来西亚链接东盟及更广阔市场

此次前海交流，是丰麒集团进一步完善中国企业国际化服务网络的一次务实对接。

Connecting Malaysia from Shenzhen, and linking ASEAN and broader markets from Malaysia

The Qianhai exchange was a practical engagement through which FengQi Group further refined its internationalisation service network for Chinese enterprises.

下一步，丰麒集团将继续加强与政府公共服务平台、金融保险机构、商协会和专业服务机构之间的交流协同，围绕企业实际需求，重点推动：

In the next step, FengQi Group will continue to strengthen exchange and coordination with government public-service platforms, financial and insurance institutions, business associations and professional service organisations, and will focus on driving forward, in response to the actual needs of enterprises:

企业出海诊断、海外市场调研、出口信用风险管理、跨境金融服务、法律财税合规、马来西亚商务考察、产品市场测试、买家渠道对接以及产业项目落地等工作。

Enterprise overseas-expansion diagnosis, overseas market research, export credit risk management, cross-border financial services, legal and tax compliance, business missions to Malaysia, product market testing, buyer and channel matchmaking, and the implementation of industrial projects.

同时，依托丰麒集团在马来西亚的产业布局和本地服务网络，进一步探索将深圳及粤港澳大湾区优质企业的制造能力、科技能力、品牌能力和供应链能力，与马来西亚及东盟的市场需求、产业资源和区域网络进行有效连接。

At the same time, drawing on FengQi Group's industrial deployment and local service network in Malaysia, the Group will further explore effectively connecting the manufacturing capabilities, technological capabilities, brand capabilities and supply-chain capabilities of high-quality enterprises in Shenzhen and the Guangdong–Hong Kong–Macao Greater Bay Area with the market demand, industrial resources and regional networks of Malaysia and the broader ASEAN region.

丰麒集团将继续坚持：

FengQi Group will continue to uphold the following principles:

依法合规、市场导向、专业协同、长期主义。

Compliance with laws and regulations, market orientation, professional coordination, and a long-term commitment.

以马来西亚为重要区域支点，链接东盟及更广阔的国际市场，为中国企业稳健开展国际化经营提供更加务实的市场化服务和落地支持。

With Malaysia as a key regional pivot, the Group will link ASEAN and broader international markets, and provide more practical market-based services and on-the-ground support for Chinese enterprises as they pursue sound internationalisation.

让企业出海少走弯路，让专业服务真正形成合力，让中国企业的优势能力在国际市场扎得更深、走得更远。

Helping enterprises avoid detours as they go global; turning professional services into genuine combined strength; and enabling Chinese enterprises' competitive capabilities to take deeper root and travel further in international markets.

丰麒集团

Fengqi Group